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Q.
What if a publication, contractor or manufacturer wants to use
the photographs?
A. Contact the photographer before passing the photographs along
to colleagues, suppliers and publishers, or have them contact the
photographer directly. Usage rights cannot be transferred by the
client, except with consent of the copyright holder.
Q. Why is this so important?
A. Photographic reproduction has always been a valued means of income
for photographers. These days the fees charged for reproductive use
of photographs are based upon how widely and how often the photographs
are to be used. The dollar amount is also commensurate with the profit
that the user will realize with their use. For example, an architect
in a small office using the photos in portfolios and awards submissions
will pay a lower rate for usage than would a window manufacturer
using the photos in a national print-ad campaign costing hundreds
of thousands of dollars. Broader usage increases the value of an
image, and fees are adjusted accordingly.
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